Fishing industry outraged at fishless tuna

'Vegan tuna' a 'slap in the face' for seafood producers, industry says

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The marketing tactics being used to sell a soy-based "vegan tuna", a product which has a similar name and packaging to the real thing, has upset the Australian seafood industry. "Tuno" is being sold as "vegetarian fishless tuna" which tastes similar to regular tinned tuna but is made with water, soy flour, yeast extract, maltodextrin and salt, instead of fish. Seafood Industry Australia chief executive Jane Lovell said fish-free substitutes were a "slap in the face" for the industry, which had worked hard to establish a solid reputation. She said the plant-based fish substitute used tactics which verged on being "false and misleading". "I don't know what the ACCC [Australian Consumer and Competition Commission] would think about this," she said. "The packaging looks so similar, the text is similar, there's only one letter different than the correct spelling of tuna."