Drinkable sunscreen

Someone posted a Daily Mail (ugh, I know) article on facebook which seems like nothing more than an advert:

Quote:

Dr Ben Johnson, who founded the company, adds in his blog: 'If 2 mls are ingested an hour before sun exposure, the frequencies that have been imprinted on water will vibrate on your skin in such a way as to cancel approximately 97% of the UVA and UVB rays before they even hit your skin. 'This results in coverage for approximately three hours.

http://ift.tt/1jika2R



The website of the company that makes it http://ift.tt/Sb90Tg cites no research and has only testimonials. Is this as dodgy as it seems? And does the ASA cover these sorts of articles that are nothing more than adverts for a product?



ETA The Telegraph has a more balanced article:

Quote:

Further examination of the claims however reveals that there is no science to back them up, which is worrying, as the product encourages people to stop using sunscreen and instead put their trust in an unproven alternative. Professor Antony Young, of the St John’s Institute of Dermatology, at Kings College said it was unlikely that anything that could be ingested which would give an SPF protection of Factor 30, as claimed by the manufacturers. “It’s just a gimmick, “ said Dr Rang Singh, “We know that ingestible sun products aren’t that good. To say they have changed the frequency of water molecules, well I just don’t understand how they could have done that. “Everything in our body vibrates at it’s own frequency anyway and, as far as I know, nobody has found a way to change that. “I wouldn’t just take these claims with a pinch of salt, I would take them with a fistful.”

http://ift.tt/1tbvalN