Bill Cosby's social media ploy backfires

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Just as with #Imametsfanbecause back in September, yet another social media campaign backfired spectacularly today. Bill Cosby posted a photo of himself on Twitter Monday afternoon inviting the Internet to meme him. The entire thing was eventually deleted when fans used the web tool to highlight past accusations against Cosby. The comedian was accused of rape nearly 20 years ago but the allegations made headlines again earlier this year when NBC was reportedly considering a sitcom based on the comedian’s life.