mercredi 6 août 2014

Lego of the stereotypes

BBC News: How did Lego become a gender battleground?



"Three new Lego figures - all female scientists - have been unveiled. But why does the toymaker's portrayal of women provoke such controversy?



A palaeontologist, an astronomer, a chemist - into the pantheon of children's toys stride three new Lego characters. Not so surprising. Except the scientists are all female.



In the context of criticism of endless pink-branded items for girls and sexist child marketing, Lego's new range - Research Institute - could be significant."



This is brilliant, although the chemist does look at bit grumpy....




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